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Secret Denim Studio Popup on November 11th

Secret Denim Studio Popup Ssshhh. Don't tell anyone! We're having a popup at our secret denim studio. This Friday, November 11th. 5-9PM. Normally only open by appointment, this is your chance to come by and see what we're up to. A limited selection of samples and a few totes and aprons will be on sale. Enter our raffle for a chance to win a hand silkscreened tote bag made of Japanese selvedge denim.  This event will be part of Alameda's Second Friday Art Walk Series. Lots of downtown businesses and art...

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Origins of SHAABI Denim, Part I

In the Beginning, There Was a Jacket It started with a bit of mad science. What happens when you get yourself a fat roll of hickory stripe denim and just start making stuff? Cut a few patterns, try out some stitching. Turns out, you might end up with a business. We worked in miniatures, at first. Kids' clothing, that is. You see, the kid had a full-blown obsession with railroads, so the obvious choice was making jackets for him. And then pants...and overalls. It spun out of control pretty fast....

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